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By NDTV Shopping
Cracked heels can be uncomfortable and difficult to ignore. From foot creams and heel balms to exfoliating tools and foot masks, discover foot care essentials that can help keep feet softer, smoother, and better moisturised.
By The Times Of India
There was a time when pigmentation was largely discussed inside a dermatologist's clinic. Today, it has become one of the most searched skincare concerns, and understandably so. Consumers are more aware, more willing to invest in skincare than ever before.

By Her Zindagi
Tinted sunscreens are known for full sun coverage that gives a flawless and "no-makeup" look. These sunscreens have the dual purpose of combining UV protection with lightweight and sheer coverage so that you can easily replace your daily foundation.

By News 18
June is celebrated as Acne Awareness Month, a time dedicated to shedding light on a skin condition that affects people far beyond teenage years. Acne isn’t just an adolescent problem—it’s a persistent concern for many adults who continue battling breakouts, inflammation, and the emotional toll of uneven skin texture.

By The Wall
জিম আর ডায়েটে মন দিলেও পুরুষেরা প্রায়শই অবহেলা করেন নিজেদের ত্বকের। সোশ্যাল মিডিয়ার জটিল স্কিনকেয়ার ট্রেন্ড দেখে অনেকেই একে বাড়তি ঝামেলার কাজ বলে মনে করেন। কিন্তু দূষণ, রোদ এবং নিয়মিত শেভিংয়ের ফলে পুরুষদের ত্বক দ্রুত বুড়িয়ে যাচ্ছে।

By India TV
As more men focus on fitness and overall wellbeing, skincare continues to be overlooked. Expert says outdated myths and the belief that skincare is complicated are preventing many men from adopting simple habits that support long-term skin health.
By The Times Of India
Finding the perfect Father's Day gift can often feel challenging. Fathers are known for saying they "don't need anything," making the search for a meaningful present even more difficult.

By Hindustan Times
We all know that sunscreens are crucial during our beach vacations, sunny walks, and outdoor sports. But we often skip applying them when we are indoors. And probably, this is one of the most common misconceptions about sunscreens. In fact, it is a huge skincare mistake that we are making.

By CSR Times
The future of innovation will not be defined solely by what products can do, but by the impact they leave behind. Consumers today are making more conscious choices, looking beyond efficacy to understand how products are made, where ingredients come from and the values a brand upholds. This shift is reshaping the beauty and skincare industry, placing greater responsibility on businesses to innovate with purpose.

By Money Control
Acne skincare doesn’t need to be complicated. Experts are now warning that overdoing routines may actually slow progress. The message is clear: stick to basics, stay consistent, and let science-led ingredients do the heavy lifting. Simplicity, not complexity, is emerging as the real skin saviour for acne-prone skin

By India TV
Summer acne is not a separate skin condition but a response to heat, humidity and changing environmental factors. Experts explain why breakouts worsen during warmer months and share practical skincare do’s and don’ts for healthier skin.

By BW Retail World
Longer summers, rising UV exposure and growing skincare awareness are transforming sunscreen from a seasonal product into a daily necessity, fuelling rapid innovation and premiumisation across India’s sun care market.

By Hindustan Times
For years, sunscreen in India was seen as something meant only for beach holidays or long hours outdoors. Many people believed Indian skin did not need daily sun protection because of its higher melanin content.

By News 18
Indian summers are brutal on skin. Between sticky humidity, scorching heatwaves and endless UV exposure, sunscreen is no longer optional. But finding one that does not leave behind a greasy film, clog pores or turn your face ghostly white? That is where the real struggle begins.

By The Economic Times
A gap in science-backed skincare products in the Indian market prompted Shaily Mehrotra to start Fixderma, with an aim to solve common skin problems, such as acne and pigmentation, while also making a case for daily skincare routines.

By Hidustan Times
Until last winter, I had been using a cream-based sunscreen as it is thick in texture and moisturised my sensitive plus combination skin type quite well. However, with the weather shift to summer, I switched to a gel-based sunscreen.

By Hidustan Times
Unprotected sun exposure is a main cause of early skin ageing and skin cancer. Many people misunderstand how sunscreen works and make serious mistakes when applying it. For example, they might skip it on cloudy days or fail to realise how quickly it loses effectiveness.

By Indian Retailer
Fixderma has expanded its Shadow sunscreen portfolio with the launch of two new SPF 50+ products, Shadow Light Fluid Sunscreen SPF 50+ and Shadow Mineral Sunscreen SPF 50+, as the brand strengthens its presence in the dermatologist-led skincare segment.

By NDTV Shopping
Daily sun exposure can cause stubborn tanning on legs, but affordable sunscreens under ₹500 make protection easy. With lightweight formulas and effective ingredients, these options support regular use without adding extra cost.

By NDTV Shopping
A good face wash should cleanse without drying your skin. Discover how to choose gentle formulas that protect your skin barrier, are suitable for your climate, and keep your skin feeling fresh, balanced and comfortable every day.

By Brand Beats
Fixderma’s new Gen Z-focused TVC promotes daily sunscreen use as a consistent skincare habit, highlighting the importance of SPF indoors and outdoors. The campaign uses a music-led format and will roll out across TV, OTT and YouTube, alongside partnerships like Battleground S2 on Amazon MX Player to drive awareness among younger audiences.

By The Style List
Sipping on chilled mocktails already? That's how you know that summer isn't far. The new beauty launches this season are all about helping you survive the heat. Whether it's a myriad of sunscreens or a haircare routine that keeps your locks in place, these products are lighter formulas with intense hydration and strong payoffs.

By Her Zindagi
Exploring a collection of Sunscreen options can help you find a formula that feels weightless if you struggle with shine and frequent breakouts. This guide lists the best gel sunscreen for oily skin, explains how their formulas work, and provides the top sunscreen for oily skin in India in 2026.
By Apna Bazar
Sunscreens हर तरह की स्किन के लिए जरूरी मानी गई हैं। सनस्क्रीन को डेली यूज करने की सलाह दी जाती है। ऑयली स्किन वाले लोगों के लिए समर सीजन में फेस पर एक्सेस ऑयल की दिक्कत हो जाती है। अगर आपकी भी स्किन ऑयली है, तो आप इन बेस्ट सनस्क्रीन को ट्राई करके देख सकते हैं।

By Her Zindagi
5 Best SPF 70 Sunscreens For Strong Sun Protection Discover the best SPF 70 sunscreens for strong sun protection that you need to add to your skincare routine. Don’t let tanning or sun damage get in your way; just apply generous amounts of sunscreen to your face.

By Money Control
The latest episode of Shark Tank India 5 was full of high-stakes drama as the founders of Rimigo put the Sharks to the test. The Bengaluru-based entrepreneurs initially drew in Anupam Mittal with a Rs 100 crore business pitch before ultimately closing the deal with Shaily Mehrotra.

By India TV
Holi celebrations often lead to post-festival rashes, acne flare-ups, tanning and unexpected hair fall due to harsh chemical colours and peak sun exposure. Experts recommend applying sunscreen, creating a moisture barrier, oiling hair, and avoiding pre-festival skin treatments.

By News Buddy
Indian skincare brand Fixderma has rolled out a new advertising campaign highlighting the importance of daily sun protection, putting SPF back into the spotlight with a message that sunscreen is not just for beach holidays but for everyday life.
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By Startup Pedia
On the Startup Pedia podcast, Fixderma founder Shaily Mehrotra explains how she became a Shark Tank India shark and what really happens inside the tank.
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By Startup Pedia
Shaily Mehrotra, the founder of the skincare brand Fixderma and a judge on Shark Tank India, recently revealed the secret behind Bollywood celebrities’ fairer skin tone on the Startup Pedia podcast.

By Hindustan Times
Do you follow an extensive ten-step skincare regimen? Or look to social media influencers for your skincare recommendations? Shaily Mehotra, CEO and co-founder of Fixderma and the newest shark on Shark Tank India 5, tells Hindustan Times that several popular skincare trends many believe are good for them, in reality, cause severe harm.

By BW Retail World
From GST rationalisation and disposable income support to manufacturing incentives, omnichannel infrastructure and export enablement, India’s retail leaders see Union Budget 2026–27 as a decisive moment to convert consumption momentum into durable, broad-based growth.

By Money Control
Union Finance Minister Nirmala Sitharaman will present the Union Budget for FY 2026-27 on Sunday, February 1, 2026, at 11 am. With the budget day approaching, individual taxpayers are keenly awaiting announcements that could lower their tax burden, particularly through further fine-tuning of the new income tax regime.

By Free Press Journal
Real-time consumer feedback, micro-community reviews, proliferating “skintellectuals” — there is never a dull day in business for Shaily Mehrotra of Fixderma.

By ScanX Trade
Shaily Mehrotra, co-founder of ₹1,500 crore valued Fixderma, has joined Shark Tank India Season 5 as a new shark investor. Her entrepreneurial journey from Varanasi to building a major skincare brand involved bootstrapping until 2020, followed by Lotus Herbals funding in 2021.

By News24 Online
Shark Tank India Season 5: Shark Tank India's latest season will begin today, Monday, January 5. The fifth season of Shark Tank India is expected to outperform the general excitement for the business reality show, which was one of the first of its kind.
By Times Now
Shaily Mehrotra, the newest judge on Shark Tank India Season 5, is a self-made entrepreneur known for building a science-led business without external funding.

By The Daily Jagran
Are the regular drugstore sunscreens not working for you? Explore some of the dermatologist-recommended options to get the best sunscreen for oily skin. Loaded with skin-loving ingredients, these sunscreen options will totally blow your mind away.

By herzindagi.com
HerZindagi Womenpreneur Award 2025 was a star-studded night that celebrated women taking over the world across domains. Scroll down to take a look at the key highlights of the third season of the award show.

By Media Brief
In this exclusive chat, Mehrotra and Jena share insights on Fixderma’s 15-year journey in India and the defining moments that shaped the brand. They speak about the current trends shaping the skincare industry and outline how Fixderma is adapting to stay ahead.

By Bollywood Life
Discovering the perfect face cream indeed does wonders for the skin making it glowing and healthy. In this guide, we take a look at how you can find the most suitable cream that is right for your skin type. Don’t go away...
By Economictimes
The recent ET Health Conclave, Powered By Volvo Car India was held on July 28, 2024, at Westin Gurgaon, gathered some of the brightest minds and leading figures in the healthcare industry, creating an environment ripe for innovation, collaboration, and forward-thinking discussions.
By Times of India
If you're fed up with dry, cracked, and rough feet, consider treating yourself to some of the best foot creams. Crafted with care, these creams are designed to hydrate and nourish your feet, leaving them looking and feeling fantastic. Explore our selection of the top seven foot creams...

By Indulge
Knock, knock. That’s not your mother knocking on the door, but Mother’s Day most definitely is. Still wondering what to gift her on this special day? We understand that hordes of choices can make your head spin and baffle you as to what to pick...

By Sports Mint Media
Fixderma, one of the most innovative skincare company, joins forces with Delhi Capitals. As a part of this collaboration the brand recently launched their #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.

By Afaqs
Fixderma, a skincare company, joins forces with Delhi Capitals. As a part of this collab the brand recently launched its #HarDinSunscreen campaign which aims to dispel common myths surrounding everyday sunscreen usage and build a daily skincare ritual around the same.

By Bazaar India
Let’s put it this way; if we were to recall five of our blessings on the death bed, tinted sunscreen would be on top of the list. And this shouldn’t come as a surprise because it’s every ‘Make-up is not for me’ girl’s dream come true.
By Brand Equity
Shaily Mehrotra, CEO and founder of Fixderma - an Indian skincare brand which is sold in multiple continents worldwide - agrees with ASCI’s new guidelines - calling it necessary for regulations to happen in this sector.

By Sara Hussain
Did you even go on a beach vacation if you didn’t fall asleep in a hammock and accidentally toast your skin? Sure, the tan will eventually go away (we have some expert tips), but the damage caused by excessive exposure to UV rays is tougher to reverse.

By India Today
Imagine you are in a supermarket, searching for skincare essentials like facewash and moisturiser. What you're likely to find is a wide array of products, majority of which are labelled specifically for either men or women. But, is that how skincare works?

By Dailyhunt
Owing to the busy schedules that fathers follow they often forget to take care of themselves, and they often miss out on looking after their health. Skin is something that they hardly ever prioritise,

BY Indian Retailer Bureau
Fixderma Skincare, a leading cosmeceutical brand renowned for its Dermatologist approved and clinically tested skincare solutions, is proud to announce its partnership with actress Vaani Kapoor for the launch of the brand's revolutionary Shadow Sunscreen range.
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