{"title":"Men's Care","description":"","products":[{"product_id":"for-men-anti-dandruff-shampoo","title":"FOR MEN Anti-Dandruff Shampoo","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eRelieves Itching \u0026amp; Irritation\u003c\/span\u003e \u003cspan\u003eRestores Scalp Balance\u003c\/span\u003e \u003cspan\u003eControls Dandruff \u0026amp; Scalp Flaking\u003c\/span\u003e \u003cspan\u003eStrong \u0026amp; Healthy Hair\u003c\/span\u003e \u003cspan\u003eSafer Alternative of Coal Tar\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma for Men Antidandruff Shampoo is a synergistic solution for dandruff prone scalp which is specially formulated to reduce dandruff, regulates sebum production and cleans the scalp. Enriched with Salicylic Acid, Piroctone Olamine, Shale Oil Sulfonate and Tea Tree Oil together it exfoliate flakes, control dandruff causing microbes, balance excess scalp oil and gently calms itchiness and restores scalp comfort.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eDandruff is a common condition caused by excess oil (sebum) production and buildup of dead skin cells, leading to flaking, itching and irritation. Fixderma For Men Anti Dandruff Shampoo is a pH-balanced formula designed for the specific scalp needs of men, which are often oily and more prone to dandruff and irritation. A targeted solution where Salicylic Acid gently exfoliates the scalp to remove excess oil, Piroctone Olamine targets dandruff by inhibiting the growth of bacteria while Tea Tree Oil soothes irritation and Shale Oil Sulfonate controls sebum and reduces dandruff, flakes and irritation. Together, these actives work synergistically to break the dandruff cycle and restore a healthy scalp environment.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_Fidelia_Shampoo_step_1.webp\" alt=\"Step_1\"\u003e\nApply the Men Antidandruff Shampoo to wet hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_Fidelia_Shampoostep_2.webp\" alt=\"Step_2\"\u003e\nMassage the lather into the scalp \u0026amp; hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_Fidelia_Shampoo_step_3.webp\" alt=\"Step_3\"\u003e\nLeave for 3-5 minutes. Rinse thoroughly.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/sodium_shale_oil_sulfonate.webp\" alt=\"Shale Oil Sulfonate\"\u003e\n\u003cstrong\u003eShale Oil Sulfonate\u003c\/strong\u003e It is a safer alternative to coal tar, effectively reducing scaling and itching without strong odour making it suitable for long‑term use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/piroctone_olamine.webp\" alt=\"Piroctone Olamine\"\u003e\n\u003cstrong\u003ePiroctone Olamine\u003c\/strong\u003e It targets Malassezia yeast responsible for dandruff. Calms and nourishes the scalp, preventing dryness and flakiness and also maintains scalp hydration.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Tea_Tree_Oil.webp\" alt=\"Tea Tree Oil\"\u003e\n\u003cstrong\u003eTea Tree Oil\u003c\/strong\u003e It works as a natural anti‑inflammatory, relieving itchiness and prevents dandruff while promoting a healthy scalp environment.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/SALICYLIC_ACID.jpg\" alt=\"Salicylic Acid\"\u003e\n\u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e It is an effective keratolytic agent which helps comfort dry skin and reduce flakes, minimize irritation and control excess sebum production.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"75ml","offer_id":47711086084322,"sku":null,"price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MenAntiDandruffShampoo.webp?v=1781766803"},{"product_id":"for-men-brightening-face-moisturizer","title":"FOR MEN Brightening Face Moisturizer","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eTargets Pigmentation\u003c\/span\u003e \u003cspan\u003eIlluminates Dull Skin\u003c\/span\u003e \u003cspan\u003eFades Dark Spots\u003c\/span\u003e \u003cspan\u003eNourishes Skin Deeply\u003c\/span\u003e \u003cspan\u003eMaintains Skin Firmness\u003c\/span\u003e \u003cspan\u003ePost Shave Recovery\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma for Men Brightening Face Moisturizer is a powerful \u0026amp; lightweight formula designed to enhance skin radiance, hydration along with promoting an even complexion. Enriched with white tomato extract \u0026amp; alpha arbutin, it soothes, improves skin firmness and nourishes the skin while reducing dark spots and pigmentation, revealing a luminous glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eA potent blend of scientifically backed ingredients like white tomato extract that help brighten the complexion by inhibiting melanin production, reducing the oxidative stress \u0026amp; protects the skin exposed to daily environmental stressors. Excutin 4MSK and Alpha Arbutin works synergistically to reduce tyrosinase activity, exfoliates \u0026amp; helps to fade dark spots, blemishes. Licorice Extract soothes redness, irritation and contributes to skin brightening by promoting an even complexion. These ingredients together address hyperpigmentation and promote skin cell renewal for more radiant skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_1.webp\" alt=\"Step_1\"\u003e\nApply on a clean face and neck in the morning and evening.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_2.webp\" alt=\"Step_2\"\u003e\nMassage gently for soft, supple and energized skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_3.webp\" alt=\"Step_3\"\u003e\nUse daily for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/White_Tomato_Extract.webp\" alt=\"White Tomato Extract\"\u003e\n\u003cstrong\u003eWhite Tomato Extract\u003c\/strong\u003e A powerful antioxidant that reduces melanin production, effectively fading dark spots and hyperpigmentation for a more even complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Excutin_4MSK.webp\" alt=\"Excutin  4MSK\"\u003e\n\u003cstrong\u003eExcutin  4MSK\u003c\/strong\u003e A skin whitening ingredient that inhibits melanin production and exfoliates the skin to prevent blemishes \u0026amp; dark spots for a smoother, brighter skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/alpha_arbutin.webp\" alt=\"Alpha Arbutin\"\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e A natural skin-lightening agent that inhibits melanin production \u0026amp; lightens skin tone, even out the texture \u0026amp; reducing the appearance of dark spots for a smoother, radiant look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Licorice_Extract.webp\" alt=\"Licorice Extract\"\u003e\n\u003cstrong\u003eLicorice Extract\u003c\/strong\u003e With hydrating benefits, it soothes and nourishes the skin, leaving it soft, supple and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"50g","offer_id":47711088214242,"sku":null,"price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MenBrighteningFaceMoisturizer.webp?v=1781766637"},{"product_id":"for-men-brightening-face-serum","title":"FOR MEN Brightening Face Serum","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eLightweight Texture\u003c\/span\u003e \u003cspan\u003eBrightens complexion\u003c\/span\u003e \u003cspan\u003eReduces pigmentation\u003c\/span\u003e \u003cspan\u003eBoosts collagen production\u003c\/span\u003e \u003cspan\u003eMoisturizes the skin\u003c\/span\u003e \u003cspan\u003eSuitable for all skin types\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma for Men Brightening Face Serum is a  lightweight, fast-absorbing formula designed to target hyperpigmentation, dark spots and uneven skin tone, while promoting a radiant complexion. Packed with powerful ingredients like white tomato extract and alpha arbutin, it penetrates deeply to deliver visibly brighter complexion \u0026amp; restores healthy, glowing skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eA powerful brightening serum with scientifically proven ingredients like white tomato extract, which offers potent antioxidant protection and helps defense against UV induced oxidative stress to brighten the skin tone. Alpha Arbutin and Vitamin C work synergistically to visibly reduce the appearance of dark spots, pigmentation by inhibiting melanin production and stimulates collagen production, combating premature ageing and photodamage to deliver a healthy, revitalized glow.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_SERUM_-_step_1.webp\" alt=\"Step_1\"\u003e\nApply a few drops of serum on a clean face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_SERUM_-_step_2.webp\" alt=\"Step_2\"\u003e\nGently dab and let it absorb.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_SERUM_-_step_3.webp\" alt=\"Step_3\"\u003e\nFor best results, use twice daily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/White_Tomato_Extract.webp\" alt=\"White Tomato Extract\"\u003e\n\u003cstrong\u003eWhite Tomato Extract\u003c\/strong\u003e A powerful antioxidant that reduces melanin production, effectively fading dark spots and hyperpigmentation for a more even complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/alpha_arbutin.webp\" alt=\"Alpha Arbutin\"\u003e\n\u003cstrong\u003eAlpha Arbutin\u003c\/strong\u003e A natural skin-lightening agent that helps to brighten skin tone, even out the texture and reduce the appearance of dark spots for a smoother, radiant look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/vitamin_c.jpg\" alt=\"Vitamin C\"\u003e\n\u003cstrong\u003eVitamin C\u003c\/strong\u003e Stimulates collagen production, provides firmness and elasticity to the skin. Helps improve skin texture, reducing the appearance of fine lines and wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/AloeVeraExtract.webp\" alt=\"Aloe Vera\"\u003e\n\u003cstrong\u003eAloe Vera\u003c\/strong\u003e Helps lock in moisture and deeply hydrates the skin. Soothes and calms irritated skin, making it ideal for all skin types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"30ml","offer_id":47711089885410,"sku":null,"price":649.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MenBrighteningFaceSerum.webp?v=1781766555"},{"product_id":"for-men-brightening-sunscren-spf-50","title":"FOR MEN Brightening Sunscren SPF 50+","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eBroad-spectrum protection\u003c\/span\u003e \u003cspan\u003eLong Lasting UV Defense\u003c\/span\u003e \u003cspan\u003eFades dark spots\u003c\/span\u003e \u003cspan\u003ePromotes even skin tone\u003c\/span\u003e \u003cspan\u003eLeaves no white cast\u003c\/span\u003e \u003cspan\u003eNon-comedogenic\u003c\/span\u003e \u003cspan\u003eAllergens \u0026amp; sulphates free\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma For Men Brightening Sunscreen SPF 50+ is a lightweight, non-greasy all-in-one formula that offers broad-spectrum protection against UVA \u0026amp; UVB rays while providing nourishment to the skin. It effectively fades dark spots \u0026amp; evens out skin tone promoting a brighter \u0026amp; luminous complexion.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eUV exposure is the main cause of skin damage. Fixderma For Men Brightening Sunscreen SPF 50+ contains SunCat MTA, a next generation UV filter that offers broad spectrum protection with its unique encapsulation technology that prevents it from being absorbed into the skin. This photostable ingredient has water resistant properties, offering safer, long-lasting \u0026amp; comprehensive UV protection. Gwhite VCE \u0026amp; Alpha Arbutin not only protects against UV radiations but also reduces dark spots \u0026amp; hyperpigmentation to promote a brighter, blemish-free \u0026amp; even skin tone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_1.webp\" alt=\"Step_1\"\u003e\nApply on a clean face, neck \u0026amp; chest 15–20 mins before sun exposure.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_2.webp\" alt=\"Step_2\"\u003e\nUse a sufficient amount for even coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MOISTURIZER_-_step_3.webp\" alt=\"Step_3\"\u003e\nReapply every 5–6 hours or as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/SunCat_MTA.webp\" alt=\"SunCat MTA\"\u003e\n\u003cstrong\u003eSunCat MTA:\u003c\/strong\u003e Provides broad spectrum protection against UVA \u0026amp; UVB, prevents photoageing leaving the skin youthful \u0026amp; radiant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Gwhite_VCE.webp\" alt=\"Gwhite VCE\"\u003e\n\u003cstrong\u003eGwhite VCE:\u003c\/strong\u003e It promotes the synthesis of collagen improves skin elasticity \u0026amp; firmness, reducing appearance of fine lines \u0026amp; wrinkles.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/alpha_arbutin.webp\" alt=\"Alpha Arbutin\"\u003e\n\u003cstrong\u003eAlpha Arbutin:\u003c\/strong\u003e It is a skin lightening ingredient that works by inhibiting tyrosinase, an enzyme involved in melanin formation. It reduces hyperpigmentation \u0026amp; protects the skin from oxidative stress.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/vitamin_e.webp\" alt=\"Vitamin E\"\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e It serves as an antioxidant with moisturizing properties \u0026amp; strengthens the skin barrier.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"50g","offer_id":47711090999522,"sku":null,"price":399.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MenSunscreenSPF50.webp?v=1781766741"},{"product_id":"for-men-brightening-face-wash","title":"FOR MEN Brightening Face Wash","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eReduces Dark Spots\u003c\/span\u003e \u003cspan\u003eEven Skin Tone\u003c\/span\u003e \u003cspan\u003eRemoves Dirt \u0026amp; Impurities\u003c\/span\u003e \u003cspan\u003eSuitable For All Skin Types\u003c\/span\u003e \u003cspan\u003eBoosts Natural Glow\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma FOR MEN Brightening Face Wash is specially formulated to cleanse, energize and boost natural radiance. Enriched with White Tomato Extract, Niacinamide and Jojoba Oil, it helps even out skin tone while maintaining the skin’s natural moisture balance.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eFixderma For Men Brightening Face Wash is a science‑driven formula designed to cleanse deeply and restore natural radiance. Infused with White Tomato Extract, it shields against environmental stress, reduces dark spots, and promotes an even skin tone by reducing hyperpigmentation. Niacinamide works to brighten and refine pores while calming irritation. Jojoba Oil delivers deep hydration, locks in moisture without clogging pores, and prevents dryness. Specially formulated for men, suitable for all skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_FOR_MEN_Brightening_Face_Wash_-_step_1.webp\" alt=\"Step_1\"\u003e\nApply an adequate amount of Face Wash to a wet face.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_FOR_MEN_Brightening_Face_Wash_-_step_2.webp\" alt=\"Step_2\"\u003e\nMassage gently in circular motions. Rinse thoroughly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Fixderma_FOR_MEN_Brightening_Face_Wash_-_step_3.webp\" alt=\"Step_3\"\u003e\nFor best results, use twice daily.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/White_Tomato_Extract.webp\" alt=\"White Tomato Extract\"\u003e\n\u003cstrong\u003eWhite Tomato Extract\u003c\/strong\u003e It helps brighten skin by reducing UV-induced pigmentation, fading dark spots and promoting an even tone.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Vitamin_B3_Niacinamide.jpg\" alt=\"Niacinamide\"\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e It minimizes pores, balances oil, strengthens the skin barrier and locks in moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Jojoba_Oil.webp\" alt=\"Jojoba Oil\"\u003e\n\u003cstrong\u003eJojoba Oil\u003c\/strong\u003e A natural antioxidant that protects against radical damage, hydrates deeply and keeps skin soft and smooth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"100g","offer_id":47711091622114,"sku":null,"price":299.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Men_Brightening_Face_Wash.webp?v=1781766423"},{"product_id":"men-brightening-face-mask","title":"Men Brightening Face Mask","description":"\u003cdiv class=\"top-displa\"\u003e\n\u003cp\u003e\u003cstrong\u003eKEY HIGHLIGHTS\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv class=\"key-stl2 clearfix\"\u003e\n\u003cspan\u003eDeeply Detoxifies Skin\u003c\/span\u003e \u003cspan\u003eBrightens Complexion\u003c\/span\u003e \u003cspan\u003ePromotes Even Toned Skin\u003c\/span\u003e \u003cspan\u003eGently Exfoliates\u003c\/span\u003e \u003cspan\u003eSuitable For All Skin Types\u003c\/span\u003e \u003cspan\u003eRejuvenates \u0026amp; Renews Skin\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"display-stl\"\u003e\n\u003cul class=\"product-detail\"\u003e\n\u003cli class=\"list-item-desc active\"\u003eWhat is it?\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eBacked by Science\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eDirections for Use\u003c\/li\u003e\n\u003cli class=\"list-item-desc\"\u003eIngredients\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"ishi-product-tab-content\"\u003e\n\u003cdiv class=\"list-item-panel active\"\u003e\n\u003ch2\u003eWhat is it?\u003c\/h2\u003e\n\u003cp\u003eFixderma for Men Brightening Face Mask is an advanced skin reviving treatment designed to deeply cleanse, refine \u0026amp; brighten the skin. Powered by Salicylic Acid, Multifruit Extract \u0026amp; Lactobionic Acid, it helps remove impurities, excess oil \u0026amp; dead skin cells while promoting a smoother, more even looking complexion. With every use, skin appears clearer, refreshed and visibly revitalized, revealing a healthy, youthful looking skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eBacked by Science\u003c\/h2\u003e\n\u003cp\u003eMen's skin is naturally thicker, oilier \u0026amp; more prone to clogged pores, excess sebum \u0026amp; environmental stress. Fixderma for Men Brightening Face Mask is powered by scientifically backed actives including Salicylic Acid, Multifruit Extract \u0026amp; Lactobionic Acid to address these concerns effectively. Salicylic Acid penetrates deep into pores to help remove excess oil and impurities reducing blackheads. Multifruit Extract provides gentle exfoliation to reveal fresher, brighter-looking skin, while Lactobionic Acid helps refine skin texture and support the skin barrier. Together, these advanced ingredients help detoxify, smooth \u0026amp; visibly brighten the complexion, leaving the skin refreshed, energized, and healthy-looking.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eDirections for Use\u003c\/h2\u003e\n\u003cul class=\"howuse\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MASK_-_Step_1.webp\" alt=\"Step_1\"\u003e\nApply generously to the face \u0026amp; neck.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MASK_-_Step_2.webp\" alt=\"Step_2\"\u003e\nLeave for 10 to 15 minutes. Rinse with water.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/FIXDERMA_FOR_MEN_BRIGHTENING_FACE_MASK_-_Step_3.webp\" alt=\"Step_3\"\u003e\nUse 2-3 times a week for best results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"list-item-panel\"\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cul class=\"ingredients_stl\"\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/Kaolin.webp\" alt=\"Kaolin\"\u003e\n\u003cstrong\u003eKaolin\u003c\/strong\u003e Kaolin clay is known for absorbing excess oils or sebum from the skin’s surface and gently exfoliates the skin. It roots out the blackheads by loosening their anchoring in the skin pores.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/SALICYLIC_ACID.jpg\" alt=\"Salicylic Acid\"\u003e\n\u003cstrong\u003eSalicylic Acid\u003c\/strong\u003e Helps exfoliate dead skin cells, unclogs pores, heals blemishes \u0026amp; prevents new ones from forming.\u003c\/li\u003e\n\u003cli\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MultifruitBSC.webp\" alt=\"Multifruit AHA\"\u003e\n\u003cstrong\u003eMultifruit AHA\u003c\/strong\u003e A non irritating blend of fruit acids that exfoliates dead skin cells, helps reduce the appearance of pigmentation \u0026amp; promotes cell renewal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Fixderma Skincare","offers":[{"title":"100g","offer_id":47886080442594,"sku":null,"price":499.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0505\/3559\/6226\/files\/MenFaceMask.webp?v=1781784360"}],"url":"https:\/\/www.fixderma.com\/collections\/mens-care.oembed","provider":"Fixderma Skincare","version":"1.0","type":"link"}